Tips for Developing a Website That Works for You
Creating a website can feel overwhelming, especially if you’re not sure where to start. These tips will help you avoid common pitfalls and set you up for success by focusing on what truly matters.
1. Start with Your Content
Content should always come first. It’s the backbone of your website and the key to engaging visitors and converting them into leads or customers. Many people choose a flashy theme or layout before defining their content, only to realize that it doesn’t align with their goals. This often results This often results in wasted time and energy having to start all over again.
By focusing on your content first, you ensure the design supports your message—not the other way around.
2. Create the Right Content
Visitors come to your site with a purpose: they’re looking for solutions, not a business showcase. Your content should directly address their needs by clearly explaining:
- What you offer
- How it solves their problem
- How it works
- The cost
- How to get started
Additionally, testimonials build trust, so post them all over your site. Make it easy for visitors to take the next step by adding features like a calendar to schedule appointments or consultations.
3. Website Design for All Devices
A great-looking website isn’t just about desktop users anymore. Most visitors will access your site on a mobile device, so your website needs to look and perform well across smartphones, tablets, laptops, and desktops. Poor mobile design can drive potential customers away before they even have a chance to explore your content.
4. Engineer Your Website to Generate Leads
Your website isn’t just an online brochure—it’s a tool for generating business. That means you need to make the next step crystal clear. Add multiple calls to action (CTAs) throughout your site to guide visitors toward booking a consultation, requesting a quote, or making a purchase.
Think of CTAs as gentle reminders: the more often you ask, the better your results. Make it as easy as possible for visitors to act, whether it’s clicking a button, filling out a form, or making a phone call.
Check out our Small Business Resource Center for more useful tips to boost your website.
5. Partner with an Expert
Building a successful website isn’t just about looks. It involves a mix of strategy, design, technology, and content creation. You have two choices:
Go it alone
Learn the necessary web technologies, write and refine your content, design a modern and professional-looking site, and find the time to do it all.Work with an expert
Save time and effort by partnering with someone who knows the ins and outs of web design and content strategy. The most challenging part of the process will still be creating great content, but an expert can help guide you through it.
Your Website Can Be a Powerful Business Tool—When Done Right.
Developing a website doesn’t have to be daunting. By prioritizing content, creating a seamless user experience, and partnering with someone who has done it before, you’ll end up with a site that not only looks great but also drives real results.